Lisa Berkowitz is the Founder and President of Berkowitz & Associates. Before establishing her own firm, Ms. Berkowitz was Associate Publishing Director and Vice President of Marketing Communications, at HarperBusiness, an imprint of HarperCollins Publishers, Inc. She created blockbuster marketing campaigns for bestsellers like The Dilbert Principle, Reengineering The Corporation, Good To Great, Innovator's Dilemma, and Who Says Elephants Can't Dance?, among others. Ms. Berkowitz earned a Bachelor of Arts degree in Journalism from New York University, as well as a Master of Arts degree in Mass Communication from New York University. She also taught Book Publicity at the NYU School of Continuing Education.